Making a good first impression has never been more critical than in 2022. With so many services available to users, a website has only seconds to impress or be left behind. Once a customer leaves, they’ll find a competitor.
People leave a website for many reasons, such as an unresponsive mobile app or a difficult-to-navigate webpage. One oversight on your website could be the difference between a loyal customer that has a great User Experience (UX) and just another click away.
So, now you know why UX matters. But you’re probably wondering, what is UX? How does it help customer retention improve on a website?
We’ll share everything you need to know about UX below.
The Importance of UX
When customers have a positive user experience, whether on your website or a branded social media platform, they are more likely to leave a positive review, come back for more, and tell their friends about your business. Negative experiences will do the opposite. It’s that simple. Your User Experience has the power to completely alter a customer’s first impression.
And let’s be honest; customers are picky. Because there are so many services vying for their attention on the internet, they expect flawless customer service. Simply having difficulty accessing web pages or checking out their cart is enough to leave them fuming.
While the purpose of a business is to sell products, services, and ideas, the bottom line is that customers want a good experience. Companies often make the mistake of trying to expand their audience rather than maintaining the one they have. Growing your offerings is important for business growth, but it is also essential to ensure your site is polished, professional, and user experience-driven; if not, people might not buy what you have to offer.
How UX Influences Customer Retention
Strategy And Development
User experience isn’t just a marketing strategy. UX techniques are implemented the early stages of web design and development to influence a customers’ feelings and behaviors and ensure satisfaction.
Negative customer experience means, in turn, that search engines won’t send people to your site, and you’ll have even fewer chances to impress potential customers. What is the main reason why customers leave one brand for another? They feel unappreciated.
Companies that not only seek out but apply customer feedback in the development phase are shown to be seen as more favorable because customers feel valued. When companies listen to customers, customers are more inclined to share information, stay loyal, and promote business.
Marketing Evolves With UX
Keeping customers on the site is one thing, but it’s another to know your audience and provide them with a unique experience. Customers don’t want to feel like a big corporation is talking down to them; they want to feel like they’re making a deal with a friend.
While sending a slew of emails may seem like an outdated idea, alerting customers to sales of items they’ve looked at is ingenious. It reminds them that you understand their likes and dislikes. Offer coupon codes for loyal customers who keep their carts full.
Customers are more likely to believe the previous customer’s review than trusting a company’s marketing. Use this to your advantage and share your most loyal, satisfied customer reviews to boost retention. When others see the quality of a company shared by peers, it builds their trust as well.
Developing UX is what sets a successful business apart from competitors with too much inventory and not enough sales. It shapes the customer experience and builds loyalty, driving them to come back for that personal touch you offer.
Just keep in mind that designing a great UX is not an overnight wonder but a steady march towards progress. Over time, you will see customers share their positive experiences with others and build the reputation you’ve always longed for.