May 26, 2024
Will Rossetter

Will Rossetter Discusses the Role of Buy-Side Advisors for Family Offices

Will Rossetter, the Managing Partner and CEO of LOI Capital, is experienced in buy-side advisory services for investors seeking exclusive opportunities. Having held positions with private equity fund organizations focusing on middle-market enterprise software investments, Will Rossetter delves into the benefits of the buy-side approach and explores how family offices can maximize deal flow.

In the current investment landscape, family offices, both single and multi-family, are increasingly seeking ways to source proprietary deal flow to enhance their investment portfolios. With traditional private equity investments facing challenges such as inflated valuations and a shortage of quality opportunities, family offices are exploring alternative strategies to deploy their capital effectively. One such strategy gaining traction is the utilization of buy-side advisors to source and structure investment opportunities. This proactive approach empowers family offices to navigate market complexities with precision and seize promising opportunities that align closely with their investment mandates and long-term goals.

Will Rossetter Explains Deal Flow Options

Traditionally, family offices have relied on co-investment relationships with private equity firms or participated in club deals to access investment opportunities. Will Rossetter says that while these avenues offer access to deals, they may not always align with the investment objectives or provide the level of control desired by family offices. As a result, many family offices are turning to buy-side advisors to source proprietary deal flow tailored to their specific needs and preferences.

The Role of Buy-Side Advisors

Buy-side advisors serve as invaluable partners for family offices, offering specialized guidance and support throughout the investment process. Their role extends beyond mere deal sourcing; they act as strategic allies, leveraging their industry expertise, market insights, and extensive network to navigate the intricate landscape of investment opportunities. By working exclusively on behalf of investors, buy-side advisors prioritize the best interests of their clients, ensuring that each opportunity aligns seamlessly with the investment criteria and objectives outlined by the family office.

They also play a pivotal role in the initial stages, conducting comprehensive market research and due diligence to identify potential opportunities with promising growth prospects. They employ sophisticated analysis techniques to evaluate each opportunity meticulously, assessing factors such as market dynamics, competitive positioning, financial performance, and potential risks. This rigorous evaluation process enables family offices to make informed investment decisions backed by robust data and analysis.

Furthermore, Will Rossetter explains that buy-side advisors excel in structuring investment transactions to maximize value and mitigate risks effectively. Drawing on their negotiation skills and deal structuring expertise, they craft bespoke investment strategies tailored to the unique needs and preferences of the family office. Whether it involves negotiating favorable terms, optimizing capital structures, or implementing value-enhancing initiatives, these advisors play a pivotal role in securing advantageous outcomes for their clients.

In essence, buy-side advisors serve as trusted partners and confidants for family offices, offering invaluable support and expertise to navigate the intricacies of the investment landscape. By leveraging their specialized knowledge and strategic insights, family offices can unlock a world of opportunities and achieve their investment objectives with confidence and clarity.

Will Rossetter

Benefits of Using Buy-Side Advisors

There are several benefits to engaging buy-side advisors to source proprietary deal flow for family offices:

  • Access to Exclusive Opportunities: Will Rossetter says that buy-side advisors have access to a wide range of investment opportunities, including off-market deals and exclusive opportunities that may not be available through traditional channels. By tapping into their network and expertise, family offices can gain access to high-quality deals that align with their investment strategy.
  • Customized Deal Structuring: They also work closely with family offices to understand their investment goals, risk tolerance, and financial objectives. Based on this information, advisors can tailor deal structures to meet the unique needs of their clients, ensuring alignment with their long-term vision and objectives.
    Market Insights and Due Diligence: These advisors conduct comprehensive market research and due diligence on behalf of family offices to evaluate the potential risks and opportunities associated with each investment opportunity. By leveraging their industry expertise and analytical capabilities, advisors provide valuable insights and recommendations to inform investment decisions.
  • Negotiation and Transaction Support: They play a pivotal role in negotiating deal terms, conducting valuation analyses, and structuring transactions on behalf of family offices. Their expertise in deal negotiations and transaction management helps family offices navigate complex deal processes and maximize value for their investments.


Will Rossetter notes that in today’s competitive investment landscape, family offices are increasingly turning to buy-side advisors to source proprietary deal flow and enhance their investment portfolios. By leveraging the expertise, network, and market insights of buy-side advisors, family offices can access exclusive opportunities, customize deal structures, and navigate complex transactions with confidence. As the investment landscape continues to evolve, the role of buy-side advisors will remain instrumental in helping family offices achieve their investment objectives and drive long-term value creation.