Social media has become the hot new trend for companies to jump on the band wagon, but Twitter has become a very useful tool for them to reach out current and prospective customers. There are various different approaches with companies have taken, but the most effective seems to be direct interaction with customers. Companies such as Dell and Starbucks are using it to promote deals and coupon codes while others are using it as an alternative customer support option, but more importantly it is a new way to get closer to customers and react to customers’ feedback. Add a Twitter button to your website connect and interact with your customers today.