USA Today came out with an article this week about how Twitter is changing customer service online. It was extremely interesting because customers are more satisfied with their experiences due to the fact it was such a quick response and got right to the heart of the problem. Although, this has become a trap since it is creating “instant gratification” which has set expectations at a higher level and when companies to do respond to problem instantaneously. But, many Fortune 100 countries such as Dell, Comcast, and Vistaprint have found a lot of success with it and have changed gears to cater to the online community.