Twitter is a great tool now implemented by businesses to extend their brand into the social media world. Although Twitter can be an effective means to keep in touch with your followers, it simply cannot replace the company website contact forms and numbers. Additionally, Twitter is great for feedback and to keep abreast of the current needs and trends of your network as well as the world. Value is not always a concern on Twitter as much as it is on Facebook. Twitter can be short anecdotes of whimsical phrases and happenings which don’t always have to be about value. Sometimes, these are more likely to give your business a humanistic and personal touch. Although, I would say that reaching out to your followers on Twitter is beneficial overall, it takes a specific and Twitterific personality that would actually benefit your business.