Yes, it is true that 10 billion tweets have been sent by Twitter but how many of them are real. How many users are serious and real? Businesses may not like to miss the potential so many tweets has and the users behind it but why are they not using it? If only 16% of the companies use Twitter to reach customer or for other purpose, it is a big question whether there exists the real potential. This is competitive world and if 16% gain out of this tweet network, 84% would definitely like to explore this option. End users are the major concern.